Starting and running a business will make you feel like you need EVERYTHING for your business to be successful. But, that couldn’t be further from the truth. All you need is to be resourceful and work with what you got. If you feel like you need this and that for your business, it can lead to procrastination. In this article, you are going to learn 5 Things Small Businesses Do Not Need In the Beginning.
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1. You Don’t Need a College Degree
Now I’m in favor of getting an education and obtaining a college degree. After all, I have a few under my belt.
But, if you were to ask me is a college degree necessary to start a business? The answer is no!
Instead of going after a degree that will take a few years to get, I encourage you to take a few business classes to understand the basics of business management. Classes like finance and accounting, marketing, economics, etc. are a few that I have taken and I know they would benefit you in your journey to starting your business.
2. You Don’t Need a Professional Logo
It’s natural for a business owner to get SUPER EXCITED about wanting to buy a logo . After all that logo identifies your brand.
But what if I told you that in the beginning, small businesses do not need a fancy logo that costs hundreds of dollars.
The truth is a professional logo does not make or break a business. Big corporations change their logo all the time as they grow and so can you as a small business owner. My advice to you is to not get hung up on your logo because procrastination can creep in and hinder you from doing other things in your business.
However, if you must have a logo and want to save some money doing it, I highly suggest using Canva. I use it for just about everything like to create my Pinterest pins, presentations, etc. Canva has a free version and a paid version. It’s really a great tool for anyone that has little to no graphic design skills.
3. You Don’t Need Business Cards
These days small businesses do not need business cards. Yes, you read that right!
Truthfully, business cards are a waste of money. I mean think about it. It’s so easy to send a customer to your social media and website.
But, if you must have a business card, consider using digital business cards. They can be sent via text, email, direct messaging, and even airdropped (for iPhone Users).
4. You Don’t Need a Team Of Employees
When you first start your business, you are going to feel overwhelmed with ALL of the responsibilities in your business. You’re going to be the photographer, social media manager, etc. Naturally, you are going to want to hire someone to help you with the day-to-day tasks in your business. But I highly advise against hiring a team right away.
Here are the reasons why…
- You are going to need to make enough money in your business to justify hiring a team.
- You will need systems in place for your future team to follow.
- You have to be cautious about who you hire because if they produce poor work ethics, it can hurt your brand’s reputation.
Your main focus should be to find customers and provide them with a product or service of high value. Because without customers, you have no business. Once you start to experience growth in your business, that is when you want to think about hiring a team to help you out.
5. You Don’t Need To Pay For Advertisement
There are so many small businesses that pay for social media ads and swear by them. I’m not 100% against ads, but it needs to make sense in your business strategy. Ads are an added expense to your business and the fees may seem small but it can add up very quickly.
I’m talking about thousands of dollars a month if you don’t know what you’re doing.
Paying for social media ads shouldn’t be a means to an end, but a way to enhance a “FREE” strategy that is already working for you. Trust me, there are plenty of free alternatives to promote your business without paying for social media ads. For example, you can create various posts and videos on social media platforms like Facebook, Instagram, TikTok, etc.
I hope you enjoyed reading 5 Things Small Businesses Do Not Need In The Beginning! The goal of this post is to allow you to see that you don’t need all of the fancy things for your business. It’s easy to get caught up in seeing what everyone has or is doing in their business that you want to do the same. But comparison is the thief of joy and you need to do what works for you.
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