While many businesses are enjoying the benefits of social media marketing, others seem blocked by their own misconceptions and fears. Seriously! I can’t tell you how many small business owners I’ve met who do not use social media, simply because they are scared or don’t understand it. Unfortunately, these businesses are missing out on an amazing opportunity to get their brand’s name out there. When thinking of social media marketing, you probably don’t think of the benefits right away. Let’s change that, and show you how your brand can benefit from social media marketing. In this article, I’ll explain the 7 Amazing Benefits of Social Media Marketing.
*Disclosure: This post may contain affiliate links, which means that I get a commission if you decide to make a purchase through my links, at no cost to you. Please read full-disclosure here.
- 1. Social media marketing can be free.
- 2. Social media marketing can build brand awareness.
- 3. It’s an opportunity to engage with customers and learn what they want
- 4. Social media marketing builds brand loyalty
- 5. It’s a better way of targeting your customers
- 6. It’s a way to promote your website and products
- 7. Social media marketing is perfect for upselling
1. Social media marketing can be free.
I’m not going to lie to you. It’s true that social media marketing has some costs, and it’s important to know what those are. The main costs of social media marketing are time and effort: you have to be available for comments, answer questions, and stay up-to-date with your followers. You’ll also need some basic equipment like a good computer and a fast internet connection—but if you’ve got these things already (and who doesn’t?), then the only real cost is your time.
The benefits of social media marketing usually outweigh the costs because there are many ways to automate some aspects of your work—for example, setting up automated posts on Facebook or Instagram so that they go out once or twice per day while you’re away at work can help save some time while still keeping an active presence online.
2. Social media marketing can build brand awareness.
You know that saying, “You can lead a horse to water, but you can’t make it drink?” Well, that’s how brand awareness works. If your customers don’t know about your product or service, they won’t buy.
So what is brand awareness? Brand awareness is the first step in the customer journey. It goes beyond just knowing your logo and advertising slogan—it means being known as a subject matter expert for products or services within a specific industry or sector. A good example would be Apple computers: even if you don’t own one yourself, chances are pretty high that you’ve heard of them before (and if not Apple computer-related things then probably Steve Jobs).
3. It’s an opportunity to engage with customers and learn what they want
One of the benefits of social media marketing is that social media can be used as a two-way conversation. It can be used to engage with customers and learn what they want and how they want it.
As you reply to people on social media channels, you’re in the perfect position to hear what your customers like and dislike about your products or services.
If the feedback is positive, keep doing what you’re doing! But if there are problems that need solving, it’s time for some serious analyzing and problem-solving skills—you might have hit upon a major flaw in your product or service which needs addressing ASAP!
4. Social media marketing builds brand loyalty
Social media marketing is a great way to build brand loyalty and boost customer satisfaction. Social media allows you to communicate directly with your customers and create a community of like-minded people around your brand. These loyal followers will help spread the word about your product or service, which means more sales for you in the long run.
Here are some ways that social media can help create loyal customers:
- Customer service: Responding promptly and professionally to customer concerns on social media shows them that you care about their experience with your business, which will encourage them to stick around longer—and tell other people about how great it is!
- Community building: Socializing online creates an environment where everyone feels welcome (as long as they’re not being hostile), which makes it easier for prospective buyers to become familiar with what’s available from your company—and maybe even consider buying something because they feel like part of the group already!
5. It’s a better way of targeting your customers
As you’ve probably figured out by now, social media marketing offers a better way of targeting your customers. With social media, you can segment your audience into smaller demographic groups—for example, “people who love cats,” or “people who live in New York City.” Then, once you’ve identified your target market on Facebook or Twitter (or wherever), you can decide which subset is the best fit for what your business has to offer.
The result? Better-targeted ads and content that’s more likely to resonate with its intended audience.
6. It’s a way to promote your website and products
Social media is a GREAT way to promote your website and products. You can use social media to add a link to your website, or you could use the platform to promote new products and get customers to go to your website.
For example, if you want people in the future to be aware of a new product you’ve launched, then it’s useful for them to see what it looks like on social media before buying it. If someone sees an image of the product they’re interested in on Instagram or Twitter they’ll know what they’re getting when they purchase it from your store later on!
In this sense, social media marketing is similar to traditional advertising: both are ways of getting people’s attention so that they can bring traffic (or “eyeballs”) over to their site at some point during their browsing experience. But as you can see the benefits of social media marketing are so much better than traditional advertising.
7. Social media marketing is perfect for upselling
It’s a simple fact of life that most people are willing to spend more money if they’re offered the right product or service. The trick is figuring out how to make your customers feel like they’ve received value for their money, and social media marketing is an excellent way to do this. You can use it for upselling, which is when you suggest a more expensive product or service to a customer who is already buying something from you. This not only increases sales but also improves customer satisfaction because it gives them options—and people want choices!
I hope you enjoyed reading 7 Amazing Benefits of Social Media Marketing. This article was inspired by business owners that are scared to use social media for various reasons. But just know that there are many benefits of social media marketing and you can reap the benefits if it is done well. It is important to gain a wide understanding of your customers and develop the proper social content. Engage with your fans and followers; provide useful tips and information.
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