For many entrepreneurs, starting a business and becoming your own boss is a Huge Achievement. However, entrepreneurship doesn’t come without its challenges. The most common problem that entrepreneurs face is…You guessed it! How to find customers. Learning how to find customers is a crucial part of your business for obvious reasons. Let’s face it, customers are the lifeline of any business and without them, well there is no business. In this article, you are going to learn “How to Find Customers for Your Business: 5 Strategies You Can Use Today”
If you’re struggling with how to find customers, know that you are not alone. The success of any business doesn’t happen overnight so don’t be so hard on yourself. The idea of finding your first few customers may seem hard, but it is not impossible. Here are 5 strategies to help you find customers for your business…
1. Ask Around
If you’re wondering how to find customers, then a great place to start is by turning to those you know. Don’t be afraid to promote your business to your friends, family, coworkers, etc.
I’m sure you’ve heard the saying “Closed mouths don’t get fed.” And if you haven’t it means if you want something then you have to speak up and make it known. You have to start somewhere so it might as well be with loved ones.
If you’re thinking to yourself they won’t support you. That’s just the imposter syndrome kicking in and we don’t subscribe to that type of negativity! The worst they can say is No and just because they’re not interested right now doesn’t mean they won’t be in the future.
Use this as an opportunity to get feedback from them and use it to your advantage to improve your business. Also, see if they know someone who may need your services or products. There’s no harm in asking.
2. Social Media
The great thing about social media is that there are over 1 billion users on different platforms. This means that you have more potential to reach your ideal target audience than if you didn’t use social media. And if you’re not using social media as part of your marketing plan then ask yourself, why not?
I’m not going to pretend like social media isn’t intimidating or overwhelming. But the pros outweigh the cons when using social media in your business. You can find out more by reading 6 Reasons Why Social Media Is Important for Business.
The key to using social media to find customers is to engage with your target audience but Don’t Be Salesy at the same time, people hate that. Below are other ways you can find customers through social media:
- Advertise your business on social media (Costs will vary)
- Join Facebook groups related to your niche
- Engage in conversations outside of your page and group that is associated with your field. You never know who’ll see your comments.
- Create and share fun and educational content. If it relates to your potential customers they will comment.
- Use hashtags related to the picture and your industry.
A great way to find customers is by going to networking events or joining associations relevant to your field. You’d be amazed at the number of people you can meet. When you network with other entrepreneurs in your field it can lead to finding new customers. Entrepreneurs may refer clients to your business for numerous reasons:
- They’re too busy to take on new clients,
- They are feeling under the weather and can’t take any clients.
- The entrepreneur may not have the expertise in an area but knows that you do.
No matter the reason, if an entrepreneur is referring their customers to you, it is a sign that they think highly of you.
The best form of advertisement is through word-of-mouth. If your customers are happy then they’ll be happy to tell others about their experience with you. And the best part is that it’s “Free” advertising. According to McKinsey & Co, word-of-mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. I know from experience that this works because I’ve made a few purchases based off of word-of-mouth.
I hope you enjoyed reading “How to Find Customers for Your Business: 5 Strategies You Can Use Today.” This article was inspired by entrepreneurs that have a hard time finding customers. I know it can be frustrating because you want your business to work out. But don’t be willing to give up so easily.
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