You’ve spent hours investing in yourself by reading, watching videos, and taking courses to become the expert you are today. Not only does your expertise make you knowledgeable but valuable too. Soon people you know or even strangers will start to ask “Can I Pick Your Brain?” Many entrepreneurs have heard this and have found it to be slightly annoying despite how flattering it may seem. So why is it a big deal, when someone wants to Pick Your Brain? In this article, you are going to learn “Why It’s Important to Not Let People Pick Your Brain.”
What Does “Pick Your Brain” Exactly Mean?
It means because you’re knowledgeable about a particular subject and have achieved a level of success, people will ask you tons of questions that will help and benefit them at the same time for the price of free or little to no cost.
Different Ways People May Ask to Pick Your Brain
- Let’s discuss (insert your expertise) over a cup of coffee or lunch.
- You receive an email or DM that says “Congratulations on your success,” and then asked, “Can I pick your brain?”
- Or they’ll outright ask you what did you do to get to where you are today?
Questions like that sound innocent and harmless right? And in some cases it is. But here’s the problem, it’s rude and shows that the person doesn’t respect you or your time and on top of that, they’re not willing to pay for your expertise.
Believe it or not, you can tell someone what to do, but at the end of the day, they are more than likely not going to do it. The truth is people don’t value what they get for free. This is why you have to learn to create boundaries.
“You teach people how to treat you by what you allow, what you stop, and what you reinforce.”— Tony A. Gaskins
So, what do you exactly do when people want to pick your brain? Here are a few suggestions:
1. Give Them Other Resources
You can prepare to help someone by getting a sense of what questions they want to ask you. This is important so that you can provide the best support possible, without having to meet up with the person.
Once you know what they want, refer them to your favorite books, podcasts, etc. Not only are you helping them, but you’re essentially telling them in the nicest way possible that they should put in the time and effort to learn about the industry and gain their own knowledge.
2. Learn To Scale Your Answers
You may find yourself in a position where you are constantly asked the same questions over and over again. In this case, you can take your answers and scale them.
You may be thinking, what exactly does that mean?
I would suggest creating Frequently Asked Questions (F.A.Q) and sending it via email to the individual or adding it to your website. You can even take it a step further and create a lead magnet out of it and have them sign-up for it via email. By doing this, you are saving yourself time by not having to respond to everyone who may have similar questions.
3. Know Your Worth Then Add Tax
Let’s face it, the most valuable thing we own is our time and your time is worth every penny. As an entrepreneur, you’re well within your rights to charge for your expertise. If an entrepreneur works for free, it’s usually because they’re trying to build their portfolio. I would never suggest working for free because it doesn’t pay the bills or equal profitability.
According to Forbes, if what you know wasn’t valuable then why are they coming to you. When you create boundaries such as charging for your time, you’re going to attract serious people. I suggest reading How to Find Customers for Your Business: 5 Strategies You Can Use Today to find customers.
I hope you enjoyed reading “Why It’s Important to Not Let People Pick Your Brain.” As you become known for your expertise, it is important to set boundaries. Because when you’re constantly asked to provide your knowledge for free, it will eventually drain you of your time and energy and this will not help your business grow. Remember the knowledge and expertise you have are valuable.
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