Social media seems so easy. You log into your accounts, post a picture, and sit by as you start to gain thousands of new followers. That’s what everyone does, isn’t it? If you want to run a successful business online these days, obviously you need social media followers. But does that mean you need thousands upon thousands? No, you don’t. In this article, you are going to learn 4 Reasons Why You Don’t Need Tons of Social Media Followers to Be Successful in Business.
- Social media is a tool
- Here’s why you don’t need tons of social media followers
- 1. Not everyone is on social media
- 2. More is not always better.
- 3. You can get trapped in the numbers game.
- 4. Social media followers don’t make money for you
- You need to focus on more than just followers.
Social media is a tool
Social media is a tool used to communicate with customers. It shouldn’t be your end-all and be-all, but rather an extension of who you are and what you stand for as an entrepreneur or business owner.
If you’re using social media to promote your business, you must know why you’re using it—what do you hope to achieve?
Some reasons why people start using social media are: to drive traffic back to their website; increase followers; get more likes and shares on posts; build brand awareness through engagement with other users in the community. However, if you’re brand new to using social media as a tool, you may find reading 10 Top Tools You Need to Be a Social Media Content Creator helpful.
Here’s why you don’t need tons of social media followers
1. Not everyone is on social media
If you’re a small business owner, chances are that you’ve been told that the way to grow your business is by getting a lot of social media followers. But is it really?
Here’s the truth, not everyone is on social media. Despite what you may think, not everyone uses Facebook, Instagram, or Twitter to keep up with their friends’ lives. In fact, according to Pew Research Center, only about 69% of Americans use social media platforms—and just over half of them use more than one site!
2. More is not always better.
The more followers you have doesn’t mean you’ll have better engagement. It also doesn’t equate to reaching more people, gaining more exposure, or even more people to help you with your business.
The reality is that while quantity is important, quality wins every time. So don’t waste time obsessing over your follower count or worrying if someone unfollowed you—focus on what matters most: creating content that resonates with your audience and building relationships with the people who follow you anyway.
Don’t try follow for follow
Follow for follow is when you agree to follow someone’s social media account in exchange for them following yours. This is a bad idea because it doesn’t actually help you gain any new customers or followers, and it wastes time that could be better spent doing other things. As an added bonus, it will also make your social media less interesting because it has so many inactive accounts following/followed by random people who have nothing to do with the content being shared on the page.
If you want to build an audience and grow your business, don’t waste time trying to get thousands of social media followers who don’t care about what you have to offer! Instead, focus on creating content that people actually want—and then promote that content through targeted campaigns such as paid ads or influencer marketing (which we’ll talk more about later).
3. You can get trapped in the numbers game.
It’s easy to get caught up in numbers, especially when you’re trying to grow your social media following. You might think that you need more followers or likes on each post, but if your target audience isn’t engaging with what you have to say, then it doesn’t really matter how many people are following you. It’s better to have fewer followers who genuinely like what you have to say than tons of people who don’t care about anything other than getting their daily fix from the same old posts from everyone else they follow on social media (and there are lots of those).
4. Social media followers don’t make money for you
You might think that social media followers are valuable. After all, you need to have a certain number of them in order to make money, right? Not really!
Social media followers don’t make money for your business. You need to be able to convert those followers into customers and then track the results from those interactions. If you can do that effectively, then you will see the value of your social media following—but only after it has been converted into paying customers or leads for your business.
So what can you do to get the best use out of social media?
You need to focus on more than just followers.
There’s a lot of pressure to get a million followers on social media. It feels like everyone else has tons of followers, and you’re left wondering how to catch up. You might even think that having more followers will automatically lead to more business. The truth is that social media won’t magically send people running towards your door if you have a million fans–the quality and engagement of those fans is what matters most!
If you want to grow your audience, focus on these four things instead:
- Engagement: Engaging with people who are part of your community will help them feel connected and invested in what you do for them–and this can lead them towards becoming customers (or at least spreading your message).
- Quality: Focus on creating quality content that resonates with people rather than just trying to grow numbers as quickly as possible. Quality content takes time, but it’ll be worth it in the long run because when someone sees something they love from you online they’ll be able to remember who made it!
- Consistency: Consistency creates familiarity which leads consumers into thinking highly enough about businesses so that they’re willing to try new products/services offered by those companies later down line (also known as “brand loyalty”).
I hope you enjoyed reading 4 Reasons Why You Don’t Need Tons of Social Media Followers to Be Successful in Business. Building a following on social media is not easy. It takes time, patience, and a strong marketing strategy to build a solid follower base. Because it’s so hard, many people put so much pressure on themselves that they feel like giving up after just a few weeks of interacting with their brand’s social media profiles. This negative spiral can be avoided by starting with realistic goals before diving into the deep end of social media networks.
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