Things you need to know before starting an online business

There are a few things you need to know before starting an online business: what type of business it’s going to be, the niche, who your target audience is, marketing, and so much more! The idea of starting an online business can seem pretty daunting. Trust me, I get it! Many online entrepreneurs make it look so easy. But some fail to mention the struggles they went through before and after starting their business. In this post, I am going to give you some tips on a few Things you need to know before starting an online business.

Have a plan

Create a business plan before starting a business

Have you heard the quote, “If you fail to plan, you plan to fail?” It may sound cliché, but it’s true! One of the first things you need to know before starting an online business is that you need a business plan. Why?! Because it acts as a roadmap that tells you where you’re going and how to get there.

According to CNBC, business plans can help identify problems with your idea, and also help attract potential investors. Also, It forces you to look at other aspects of your business. For example, what is your company’s mission statement (business purpose)? Questions like these will help you to set a foundation for your business.

Do Some Research

The worst thing you can do is play the guessing game with your business because you can waste a lot of money that way. The purpose of doing some research on your business is to find your opportunities and threats. For example, search for competitors in your industry and see how well they are doing. Read their reviews on social media and see what consumers are saying. If there are negative reviews, think about what you can do that’s different and will set you apart. Your research should also help you to understand your customers better and what they want from a product or service.

Business Partners

You may decide that you don’t want to run a business alone because it all seems overwhelming. Consider teaming up with someone, a business partner(s). Just know, it’s a must that you choose your partner wisely. Yes, that includes family and friends because not everyone has the same drive as you when it comes to business. Ask yourself, can you trust them? Do their goals and values align with yours? Do they have good work ethics? A poor business partnership can ruin the business and lead to legal problems. Save yourself the headache and be cautious about who you work with.

Buy goal setting worksheet for your business

Financial Plan

Before starting a business, you need to understand how much everything is going to cost you to get your business up and running. If not, you can easily find yourself in debt, resulting in having to close your business. We don’t want that! Starting a business can become costly, depending on the type of business you want.

Ask yourself, are you going to need to lease a building? Are you going to need a loan, and how much is the interest? How much will your products cost for consumers to buy?

Also keep in mind, when it comes to pricing, you should never sell your products or services based on your competitors’ prices. I have seen many entrepreneurs do it, including myself at one time. The best thing you can do is create a financial plan that will help you to sustain your business.

Build a team

A team circled around each other with their hands in after discussing things you need to know before starting an online business.

Have you heard the phrase, “No man is an island?” In the world of entrepreneurship, you are going to need the help of individuals to take your business to the next level. You can’t do everything alone, it’s nearly impossible! There will be too many hats to wear; you’ll be the accountant, photographer, social media manager, and more! If you don’t require the help of others, you will experience burnout, stress, and frustration. As your business grows, you can hire the right staff to help expand your business.


Building your network is important to the start and growth of your business. You can do this by joining organizations within your industry. Usually, there is an annual fee to join, but the amount of information you gain and the people you meet is worth it. You can also use social media as a way to network with people all over the world. Just make sure you’re careful because it’s easy to get scammed online. Also attend seminars and conferences too, because it gives you a chance to meet other business owners and that can lead to collaborations and more.

Final Thoughts

I hope you enjoyed this post Things you need to know before starting an online business! These tips will help you with your entrepreneur journey. If you have questions about starting an online business, be sure to schedule a 1:1 consultation with me. Starting a business is not easy, it can be challenging, but rewarding as well. You will have times where you may think to yourself, can I really do this? The key thing to remember is your “Why.” Why do you want to start a business? It may be to spend more time with your family or to be your own boss. Remember this, going into business for yourself is a learning process. You got this!

XO Shanita

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Shanita Dorsey

Hi! I’m Shanita. Welcome to my online home. I’m here to share all things business, lifestyle, travel and all the blogging advice you could want.  Now that you’re here, feel free to stay awhile!

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