We live in a world, where we rely heavily on the internet. That alone is reason enough for why small businesses need a website. I mean think about it! We use Google to search everything from businesses to shopping online, find a recipe for dinner, write good or bad reviews about our experience at a business, etc. Many big corporations are taking advantage of the online space and you should too. Why? Because it’s cost-effective. You will have low overhead and high margins compared to a brick-and-mortar business. If you’re still not convinced, consider these 5 Reasons Why Small Businesses Need a Website.
Website vs. Social Media
Social media platforms like Facebook, Instagram, Twitter, etc. are a great way to create exposure for your business and find customers. But, the reality is that you don’t own any of them. Not a single one!
How many times have you seen people complain about the algorithm changing and not having their content pushed out to other people? Or being flagged because the content didn’t meet the platform’s guidelines, but in actuality it did. It happens all the time. The owners of these social media platforms can do whatever they want because they own the platforms.
Does this mean you should get rid of Facebook and TikTok? No way!
Social media still plays an important role in your business as far as exposure goes. Many influencers and businesses use Instagram, TikTok, etc. as their main source to make money. And therein lies the problem. Never put all your eggs in one basket. Vine and Myspace are proof that social media can be here today and gone tomorrow. But what is another alternative? This is where a website comes in handy for your business, simply because it is yours.
1. Build Website Credibility
The biggest reason why a website is important for your business is to build credibility. A website shows to potential consumers that you are professional, trustworthy, and that you take your business seriously. If you are saying to yourself, I make a lot of sales or book a lot of clients without a website! Then that’s great. But remember, you don’t own social media. Ask yourself, what you do if you lost your followers today? Its happened before to many people.
2. Should You Sell on Etsy or Your Own Website
It’s ok to use platforms like Etsy or Amazon to sell your products because they have high traffic coming to their website. Which means your business is more likely to be found. However, the cons of platforms like these is that they can increase their fees at anytime, the competition is high, you must abide by their rules, etc. One thing you don’t want is to be at the mercy of another e-commerce site. Your end goal should be to switch your customers from a site like Etsy to your website so they are buying directly from you. Cut out the middle man and save some money where you can.
4. Drive Organic Traffic to Your Website
According to OmniConvert, the term “organic traffic” is the result of people finding your website without using paid advertisements.
Content posted on social media platforms like Instagram will not show up in search results on any search engine. Why? Because it wasn’t made to do that. However, your site can be found online if you know how to use SEO (Search Engine Optimization). This is another reason why a website is important for your business.
5. Capture Leads From Your Website
Believe it or not, a website allow you to be more personable with your customers. When you use a lead magnet and capture emails. A newsletter allows you to give customers updates on products, services, promotions, or anything else that pertains to your business. It’s almost as if you’re having a 1-on-1 conversation with the person.
With all this talk about websites, you may be wondering which website platform is better. There’s so many to choose from; Shopify, Wix, WordPress, SquareSpace and more! What’s a girl (or guy) to do? Let me save you the headache from having to choose. Go with WordPress! I use it and I absolutely love it.
Benefits of WordPress
- Easy to use – You can customize your website with multiple themes and plugins that WordPress offers.
- Content Management System (CMS) – WordPress has many abilities; it can be a blog, membership site and an online storefront!
- You’re the owner – You have full ownership of your content, files and can move to any hosting site you choose to.
- And more!
I hope you enjoyed reading this post! It truly was inspired by business owners I’ve met that did not have a website. Simply put, not having a website is like leaving money on the table. You want to make all the coins you can in your business. Now that you know 5 Reasons Why Small Businesses Need a Website, let’s get started on your website for your business. Make sure to book a 1:1 consultation with me.