The thought of social media can either make you excited or want to run the other way. Social media is a full-time job in itself with having to learn how to use it and understand its algorithm. However, social media is important for business, yet many small business owners don’t use it. It may be because they don’t understand how to use it, they don’t want to put their self out there, be subjected to criticism, etc. Those reasons alone are pretty valid and there’s nothing wrong with that. But, let’s look at the positives with using social media for business. In this article, you are going to learn all the reasons why social media is important for business.
Benefits of Social Media for Business
There are numerous reasons why social media is important for business. Listed below are a few benefits of using social media:
- Increase Brand Awareness
- Boost Sales
- Customer Engagement
- Review Analytics
- Watch Your Competitors
- And More!
Let’s go into detail why the benefits listed above is great for your business!
1. Customer Feedback & Engagement
People love to give their opinion and thoughts on social media concerning brands’ products and services. Because posts are public on brands’ social media pages, anyone can see them. Reviews can either bring in new customers or have them turn to one of your competitors. No matter what was said, good or bad, the feedback given can be advantageous to your business. How, you ask? Acknowledging customers via social media creates engagement but shows them that you value what they have to say.
2. Increase Brand Awareness
Brand awareness is how customers can recognize your brand from other brands similar to yours. It can be something as simple as your logo. Social media can help increase your brand awareness. But, before you go and post valuable content related to your brand, ask yourself who are you talking to? Make sure you know who your target audience is so you can use the right keywords and hashtags. Contrary to popular beliefs, your business doesn’t need to be on every single social media platform out there. You want to be where ever your target audience is. Creating the right strategy on social media can help you reach potential customers from different parts of the world.
3. Boost Sales
One of the best things about social media is that you can use it to sell your products and services. You can use content creation to talk about the services and products you provide and direct them back to your website. You can even sell your products like shirts on YouTube, Instagram, etc. It’s really that simple! Social media is a free tool to get your business out there. And don’t think for one second that you have to buy ads to get your business out there. Because that’s not true. Write great quality content for your target audience and you’ll see the results of your hard work.
Social media is more than just likes, comments, and how many followers you have. When you open a business account with a social media platform like Instagram, you are able to view your analytics. You may be thinking to yourself, what are analytics? That is a great question. Plain and simple, social media analytics is gathering and analyzing data from different social media platforms. Analytics will tell you your audience gender, which post gets higher engagement, etc. The information you gather can help you make changes within your business to appeal to your audience. You can save yourself time, money and the headache in your business, if you look at your analytics.
5. Spy on Your Competitors
Now I’m not telling you to spy on your competitors to copy them. Because that would be wrong and could get you into some legal trouble. But what I am saying is knowing what your competitors are doing will help you for many reasons. Let me explain!
You want to know who and what you’re up against. Spying will let you know what is and isn’t working for your competitors and how you can position your business to do it better. That may be something as simple as providing better customer service. Here’s another example, let’s say you have a business idea but you’re not sure if it’s worth pursuing or not. You can check out who has done it before and whether they were successful or not. If they were then you can see what sets you apart from them and start from there.
6. The Importance of Social Media in Business Communication
The great thing about social media is that it is a two-way communication between the company and consumers. When consumers write about their experience with a product or service, it’s valuable. Why? Because, this will give a business the chance to fix whats wrong. For example, ABC News reported that the Aunt Jemima brand was rebranded to Pearl Milling Company, after receiving criticism over its racist stereotype of a black woman as the face of its brand. People turned to social media to voice their concern and in turn, the company changed its name.
I hope you enjoyed reading this post! Social media can be intimidating, but, its really not that bad once you get the hang of using it. This post is full of reasons why social media is important for business. By utilizing social media, you are doing yourself a favor because it increases the visibility of your small business. But, please don’t feel like you have to be on every social media platform. Keeping up with the newest and latest social media platform can be exhausting. Stick to the platforms where your audience are more likely to show up.
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